For real feedback, use real data

This is the first (of an hopefully long series) of articles on my day hobby, Product Management. In this first installment, I discuss why, when working on a data product, you need real data to get real feedback

So, you’re building a data product. Could be a personalization engine, a business dashboard or a clustering algorithm (among some real-life examples). Something that deals with data and/or numbers. Big or small, doesn’t really matter.

You’ve made your initial assumptions, talked to users and validated your problem. You have an idea for a solution and need to validate it. Your next step is to build a prototype, show it to users and see if they’re willing to pay for it.

The catch with data product: if you want really actionable feedback from your potential users, you...

Continue reading